In a recent op-ed for The Parliament Magazine, Sierra Tango founder Dr Farah Duquesne Weber argues that democratic institutions must move beyond reacting to information manipulation and take a more proactive approach to shaping public narratives.
Foreign information manipulation and interference (FIMI) pose a growing challenge to European democracies. While detecting and countering misleading information remains essential, these efforts alone cannot build public understanding or strengthen trust in democratic institutions.
At Sierra Tango, we believe that strategic communication has a broader role to play. Institutions need to explain not only what they do, but why it matters, connect their decisions to wider political and societal objectives, and demonstrate consistency between the principles they defend and the actions they take.