TRAINING

THE KNOWLEDGE
TO COMMUNICATE.
THE UNDERSTANDING
TO EXPLAIN.

Broaden an audience. Leverage the influence of opinion leaders. Take advantage of Europe-wide development opportunities.

Understand and act on the major challenges of our time.

Thanks to some carefully crafted training sessions, Sierra Tango can support your team members in these projects.

FORMAT

The training sessions are delivered in French and English by journalists specialising in defence and European affairs, and are suitable for all stakeholders in the public and private sector.

A PERSONALISED EXPERIENCE

Each training session is individual, which means that the trainer can adapt their content and provide a bespoke course in response to the specific needs of your project and your team.

Our training sessions

  • MEDIA TRAINING

  • THE KEYS TO DEFENCE EUROPE

  • Numerous individuals and organisations have – with good reason – set their sights on conducting a successful media relations campaign, being cited in the press or delivering an impactful interview.

    Communicating effectively with the press requires preparation with regard to both content (media knowledge, anticipating questions, formulating a key message) and form (clear, concise and persuasive communication).

    Our media training sessions are delivered by experienced journalists and will help you to maximise the impact of your press relations activities.

    Aims:

    • master methods and tools to communicate effectively on defence-related topics with print and online media, radio and TV
    • prepare to perform effectively in interviews

    Length:

    4 hours

    Target audience:

    Industry representatives in Brussels, parliamentary staff, embassy staff, staff of Permanent Representations to the EU/NATO

    Trainer:

    The training session is delivered by a journalist specialising in defence and European affairs.

     

    Contact us for more information!

  • Defence and arms issues are increasingly topical and are the subject of numerous debates in European organisations and EU member states.

    Indeed, recent crises and mounting international tensions have lent urgency to the project of ensuring European strategic autonomy.

    This training session aims to foster an understanding of the apparatus of “Defence Europe” – its architecture, competences, political programmes and financial instruments – and of the current and future issues facing it.

    Aims:

    • understand the institutional landscape of Defence Europe (who does what?)
    • understand current international issues on a political, diplomatic and economic level

    Length:

    4 hours

    Target audience:

    Industry representatives in Brussels, parliamentary staff, embassy staff, staff of Permanent Representations to the EU/NATO

    Trainer:

    The training session is delivered by a journalist specialising in defence and European affairs.

    Contact us for more information!

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